We’ll also liaise with the client on the appropriate communication channels through which we’ll communicate with all stakeholders. Ultimately quick, clear instruction is vital at times of crisis. This will be built into an in-depth communications plan formalised in collaboration with our customer, ensuring both parties expectations are aligned.
From here, crisis scenarios are generally envisaged such as, for example, terror attacks or power outages. The key messages to be communicated to all stakeholders are formally agreed involving information on the situation, the actions required and the way to contact each audience owner. This is all with the aim of providing the audience with sufficient detail, reducing the chance of a lack of information causing any unnecessary panic or confusion.