After providing the customer with a comprehensive review, the second phase revolved around pulling together the relevant resource to execute the event. We drew on our in-house expertise to build a team of four safety and security professionals, each of whom had experience in the delivery of high profile, multi-cultural events. These professionals – a Head of Security and Safety, a Security Manager, Event Safety Officer and Crowd Manager – all had prior experience working in Saudi Arabia. They were therefore deployed to create the relevant documentation, procure high-quality local suppliers and train the workforce ahead of the event’s launch.
Procedures and Standards
With Jeddah Season operating over the course of June and into July, our deployment in May meant we had limited time to work with. We quickly put in place high-quality, detailed procedures to ensure the venue was compliant with International Health and Safety Standards ahead of the event build phase. During this time, we worked closely with the venue, contractors and Civil Defence Ministry to ensure we delivered to these standards. Specific venue attractions were being imported from around the world, therefore undergoing very strict customs procedures. As a result, we implemented the necessary policies to ensure any risks to the event were mitigated.
We value working in partnership with our customers, therefore our Security Management team liaised closely with the Event Security Committee throughout the season. Security measures were agreed and subsequently adapted as the month-long programme progressed. We implemented strict security procedures across the site throughout this time to ensure the area remained uncompromised ahead of any VIP arrivals and departures.
Logistics and Transportation
It’s testament to the quality of our team here at Event Security Management that we were able to overcome a number of challenges throughout the season, particularly during the event build phase. In this time, a four kilometre stretch of land was overhauled into an incredible family attraction; all within a tight time-scale and during the Ramadan period.
With the added installation of huge car parks to cater for the sheer size of the event, a complex park and ride system was also added to the equation. This provided further potential crowd management issues, thus requiring our attention and an appropriate solution.