Project Description

Jeddah  Season 2019

Our Scope

Jeddah Season was one of eleven seasons held in 2019 designed to position Saudi Arabia as one of the most important tourist destinations in the world. This particular event, held with the aim of establishing Jeddah as the Kingdom’s capital of tourism and entertainment, took place throughout June. We worked closely with our client, ADD Enterprise, to deliver a comprehensive security strategy across the month-long programme.

Attracting over 120,000 visitors from around the world, the season played host to a number of prestigious sporting and live music events, including concerts by global names including Rick Ross, Tyga, Afrojack and Martin Garrix. For the first phase of the project, we were tasked with reviewing the current venue designs and documentation. Following this in-depth analysis, we provided advice on a number of operational areas including health and safety, security, traffic and car parking, event safety and crowd management.

Fireworks Jeddah Season 2019
Marina Jeddah Season 2019
Live Entertainment Jeddah Season 2019

Our Actions

After providing the customer with a comprehensive review, the second phase revolved around pulling together the relevant resource to execute the event. We drew on our in-house expertise to build a team of four safety and security professionals, each of whom had experience in the delivery of high profile, multi-cultural events. These professionals – a Head of Security and Safety, a Security Manager, Event Safety Officer and Crowd Manager – all had prior experience working in Saudi Arabia. They were therefore deployed to create the relevant documentation, procure high-quality local suppliers and train the workforce ahead of the event’s launch.

Procedures and Standards

With Jeddah Season operating over the course of June and into July, our deployment in May meant we had limited time to work with. We quickly put in place high-quality, detailed procedures to ensure the venue was compliant with International Health and Safety Standards ahead of the event build phase. During this time, we worked closely with the venue, contractors and Civil Defence Ministry to ensure we delivered to these standards. Specific venue attractions were being imported from around the world, therefore undergoing very strict customs procedures. As a result, we implemented the necessary policies to ensure any risks to the event were mitigated.


We value working in partnership with our customers, therefore our Security Management team liaised closely with the Event Security Committee throughout the season. Security measures were agreed and subsequently adapted as the month-long programme progressed. We implemented strict security procedures across the site throughout this time to ensure the area remained uncompromised ahead of any VIP arrivals and departures.

Logistics and Transportation

It’s testament to the quality of our team here at Event Security Management that we were able to overcome a number of challenges throughout the season, particularly during the event build phase. In this time, a four kilometre stretch of land was overhauled into an incredible family attraction; all within a tight time-scale and during the Ramadan period.

With the added installation of huge car parks to cater for the sheer size of the event, a complex park and ride system was also added to the equation. This provided further potential crowd management issues, thus requiring our attention and an appropriate solution.

Our team has a wealth of security expertise from various fields including the British Armed Forces, the Police and major event management

Our Legacy

Our team has a wealth of security expertise from various fields including the British Armed Forces, the Police and major event management. As a result, they’re experts in the provision of world-class training and ensured critical event information including emergency procedures, site familiarisation, medical provisions and staff welfare areas were all briefed in both English and Arabic. Furthermore, they also liaised closely with the customer service team to create a consistent service.

Our Results

Ultimately, Jeddah season was a great success and led to further work managing Diriyah Season later that year and the very first Saudi Cup. Our in-country experience of planning and delivering security operations for the likes of the Saudi Games, as well as wider Middle-East events including the Special Olympics World Games, make us the number one go-to event security management business within the Middle-East for sporting, live music and festival events.