The second phase saw ESM select a team of eight, highly-experienced industry professionals with a proven record in the delivery of high profile horse racing events. Calling upon years of experience working in Saudi Arabia, we were tasked with the creation of relevant documentation and the procurement of local suppliers in compliance with customer requirements.
Furthermore, our business was also deployed to recruit, train and educate a qualified workforce ahead of the event.
Our brief covered eight senior-level roles across a range of disciplines from the Head of Safety and Security to the Medical Manager. It was critical that we sourced experienced, knowledgeable talent that could successfully deliver on their responsibilities. Through our proven record in planning and delivering security operations across the Middle-East for the likes of the Special Olympics World Games and the FIFA Club World Cup, we were able to quickly call upon an in-depth network of contacts to find the right people.
Policies and Procedures
We pride ourselves on our ability to respond quickly and adapt to customer requirements in order to deliver a truly world-class service. Having commenced deployment in January 2020 ahead of the Saudi Cup’s launch the following month, our skills were quickly called into action. Our team had limited time to ensure the venue was fully compliant with International Health Standards ahead of the event build phase. Working in close partnership with the venue, contractors and Civil Defence Ministry, it was imperative that we delivered a service to international standards ahead of equine arrival onsite.
The stars of the Saudi Cup – the thoroughbred horses worth hundreds of thousands of pounds – had travelled from across the globe to compete. Strict quarantine measures were put in place, therefore in response we devised and implemented the necessary policies and procedures to deliver industry best practice. This was executed alongside a set of complex security and accreditation plans.
With the news that the King of Saudi Arabia would be presenting the Saudi Cup to the winning owner and jockey, security levels were set extremely high. The ESM team worked closely with the Royal Guard to implement strict security protocols throughout the event to ensure the site remained uncompromised ahead of the King’s arrival and departure.